Daily News
From Home Furnishing Business
Anthropologie and Interior Designer Mark Sikes Launch The Poppy Collection
April 20,
2022 by Laurie Northington in Business Strategy, Designer Weekly, Industry
Apparel and home goods retailer Anthropologie and Mark D. Sikes, esteemed interior designer, tastemaker, and author, have announced the launch of their exclusive collaboration, The Poppy Collection.
Named after the designers beloved French bulldog, The Poppy Collection is an all-American story with a bohemian spirit. Comprised of beautiful fabrications and patterns that each tell a different story and create distinctive rooms, the collection showcases a thoughtfully curated assortment of pieces that can be added onto or taken apart depending on space.
"We are thrilled to announce the launch of our inaugural collection with revered interior designer, Mark Sikes," said Mary Beth Sheridan, chief merchandising officer for AnthroLiving, Anthropologie's home assortment. "The collection embodies the classic Americana sensibilities that Mark has spent his career perfecting through his flawless furniture and décor designs.”
“We were adamant about making this collaboration accessible with approachably priced items including a robust gifts and entertaining assortment inclusive of candles and tabletop pieces,” added Sheridan. “We are delighted to introduce our Anthropologie customers to his refreshing style and point of view. Centered around maximalist prints and modular styling, the collaboration embodies Mark's signature indoor, outdoor lifestyle."
"When ideating my dream collection, I knew that I wanted to create luxurious pieces that could complement each other perfectly, but also have just as much an impact on their own," said Sikes. "From the very beginning, I knew that Anthropologie would be the perfect partner to help me realize that dream. Creating beauty has always been my passion, and I am now realizing that it is also my purpose. Anthropologie's approach to continually offering products that inspire, excite, and influence their customers is in complete alignment with my values as a designer. Throughout the design process, we carefully considered the need for flexible and versatile furniture that changes and grows with us as our lives do the same. I am incredibly proud of the collection we created together and am overjoyed at the opportunity to connect with the devoted Anthropologie community."
The Poppy Collection will be available both in-store and online beginning today. The line is comprised of furniture, lighting, wallpaper, tabletop pieces, linens, candles, and decorative accessories, and is priced between $14 for glassware and $1498 for a dining table. The launch of The Poppy Collection comes on the heels of another monumental announcement for the designer. Just last month it was released that Sikes will be working with First Lady, Jill Biden, on redecorating her East Wing Office.