From Home Furnishing Business
Nourison Launches New Custom Rug Program
2022 by Laurie Northington in Business Strategy, Designer Weekly, Industry
Floor covering and home accents manufacturer Nourison will introduce its new rug program, Reserve Custom Studio, at High Point Market. As part of the program, customers can choose from over 300 designs and select their yarn colors and rug size. The rugs in the program are hand knotted and shipped within 3-5 months based on size.
As part of Nourison’s new showroom layout at IHFC-IH101, Reserve Custom Studio will have its own dedicated area at the main entrance and Mina Victory Home Accents will now be displayed at the entrance near the elevators. Hand-knotted One-of-a-Kind rugs and special buys will be showcased in the Nourison Vault, located on the third floor. To access the Nourison Vault, please ask a Nourison sales representative for a tour.
Nourison will host a Meet & Greet with Nicole Curtis, Star of HGTV’s Rehab Addict, on Saturday, April 2 at 2pm. The 57 Grand by Nicole Curtis Series 1, 2, and 3 vintage-inspired area rug collections and pillows will also be displayed in the showroom.
For area rug introductions, Nourison will be launching three new abstract designs in the existing Silk Shadows collection in Silver (SHA20), Blue Sky (SHA21) and Blue Green (SHA22), hand-knotted and made from a blend of New Zealand wool and silk-like bamboo fibers with carved accents.
The new Lynx collection features Persian-inspired and tribal patterns with short fringe and distressed detailing for a vintage feel.
The Calvin Klein Infinity collection (CK022) features abstract and intricate linear patterns in subdued colors that inspire calmness and sophisticated minimalism.
Mina Victory Home Accents introduces beaded and natural hide throw pillows and natural hide rugs in neutral colors and a pop of turquoise/gold.