Avocado Green Mattress Opens NYC Experience Center

March 29, 2022  by Laurie Northington in Business Strategy, Industry   

The store showcases the company’s natural, eco-luxury mattresses and furniture, as well as apparel from their sustainable fashion line Hass, and Reed + Gwen's clean beauty rituals. The Experience Center is also designed to foster community, discovery, and inspiration through meditation and yoga classes, conversations, and live music.

"We've developed a unique shopping experience that is unlike anything in our industry," says Brett Thornton, vice president of retail. "Our new showroom gives customers a chance to experience all our lifestyle products, while we continue the tradition of our other locations: a pressure free retail space where we put community first."

Because nobody is on commission at the Experience Center, guests have no pressure to buy. Avocado's knowledgeable team is on-hand to explain the nuances of store items and answer any questions about products and the natural materials Avocado uses to craft them.

They even encourage guests to spread out on mattresses and toppers, rest their heads on luxurious pillows (clean linens are provided for each visitor), and touch the textured, reclaimed wood furniture. The store also features a custom textile installation created by the local artists at By the Baker using Avocado mattress materials.

The New York Experience Center includes Avocado's audiovisual Sleep Experience. The 4D immersive demonstration reflects what a night's sleep feels like on an Avocado Luxury Mattress, while showcasing the story behind the brand's materials.

As part of Avocado's commitment to 1% For the Planet, Avocado will donate 1% of all its sales to vetted nonprofits. And as a Climate Neutral certified brand, Avocado reduces its footprint, offsets all of its scope 1, 2, and 3 emissions, and advocates for legislation that will help fight the climate crisis.