Daily News
From Home Furnishing Business
Surya to Debut New Products in Redesigned High Point Showroom
March 16,
2022 by Laurie Northington in Business Strategy, Designer Weekly, Industry 
Rug and home major Surya will unveil its redesigned showroom and expanded assortment of new rugs, furniture, and accessories at the upcoming Spring High Point Market. The updated flagship showroom at Showplace 4100 will showcase all aspects of the product development journey – from inspiration to production.
Displays, galleries and installations have been added throughout the showroom to provide visual cues, guide product discovery, and elevate the buying experience.
“In completely reconstructing our presentation, we wanted the showroom to provide an immersive and inspiring experience that ties in the broader story about Surya and our commitment to craftsmanship, sustainability and quality” said Satya Tiwari, president of Surya, “Our company has come a long way in the past few years, and we want our showroom to reflect our leadership in design across all categories, now including sofas and chairs.”
Headlining product introductions for Surya is the unveiling of new sofas, loungers, and chairs to complement its full line of coordinating rugs, lighting, wall decor, textiles, and accent furniture. The company will debut 50+ new rug collections and 700+ new designs including an expanded selection of luxury rugs in a variety of styles, performance rugs made from 100% recycled PET Yarn, and high-design machine woven options. Surya will also be bringing to High Point a brand-new assortment of one-of-a-kind pillows to accompany a revamped selection of hundreds of one-of-a-kind rugs.