Zuo to Debut New, Larger Showroom at Spring HP Market

March 10, 2022  by Laurie Northington in Business Strategy, Industry   

The new showroom, space H-534, occupies 30,000 square feet and is about 30 percent larger than Zuo’s previous IHFC showroom.

The showroom entrance will feature a 3,000-square-foot brightly colored candy store designed to resemble an old-school speakeasy. Cotton candy and other sweet treats will be available throughout the day, as will a wide selection of beverages. 

“It will be a great way to welcome our customers to our new space,” said Zuo CEO Luis Ruesga. “The candy store and speakeasy flow seamlessly into our product displays, where we will be featuring merchandise that will be in stock by April.”

Ruesga said goods manufactured in Mexico and the Dominican Republic will be key product introductions. Most of the items are upholstered seating and accent pieces that are suitable for any area of the house.

“We know that many of our customers still need inventory, and these new items can be shipped quickly,” said Ruesga. “They will freshen up any retail floor and attract consumers who want to change the look of their indoor or outdoor living space.” 

Because of the extensive renovation work being done in the new showroom, Zuo will not be showing at the spring pre-market, which runs from Feb. 27-March 1.