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From Home Furnishing Business
Magniflex to Feature Updated Magnicool Collection at Spring Market
March 9,
2022 by Laurie Northington in Business Strategy, Industry 
Italian bedding manufacturer Magniflex will highlight its updated MagniCool collection at the upcoming High Point Market. The line, which addresses the issue of “sleeping hot” features three new models, as well as a cooling pillow and mattress topper.
All introductions include a cool-to-the-touch cover that is designed with the latest in phase-changing materials.
“We saw tremendous success with MagniCool at the Las Vegas Market due to its cutting-edge design, innovation and industry-leading technology,” said Billy Curtright, national sales manager for Magniflex USA. “The feedback from our partners has encouraged us to continue to innovate and update the line, and we are confident that we will see success in High Point as well.”
Made in Italy, the company’s collection includes three new models: a 10-inch medium-firm, 10-inch medium-soft and 12-inch gel. The new models include a layer of phase change material (PCM), which works to provide a dynamic response to temperature. This combination of advanced technologies releases energy that creates a cooling sensation when your body hits the mattress. The 10-inch queen models retail at $1,699 and the 12-inch queen gel models retail at $1,899.
The renewed line also includes a MagniCool pillow and topper. The pillow, made with memory foam and a removable cover, retails at $189, while the 2-inch, medium-soft mattress topper retails at $449 in queen.
Magniflex will spotlight its MagniCool line in the showroom of Copeland Furniture, which is located in Suite 5100 on the fifth floor of the Showplace building.