From Home Furnishing Business
ITA’s Showtime Rebrands as Interwoven
The International Textile Alliance (ITA) has announced its launch of Interwoven, a new brand that incorporates the show, magazine and website and symbolizes ITA’s supportive alliance of textile professionals and represents the merging of ideas through collaboration, connection and innovation.
Twice a year, ITA facilitates an international trade show in High Point that showcases the products of nearly 150 member manufacturers. The bi-annual show, sponsored by Unifi Manufacturing and Crypton, is a wonderful opportunity for buyers to see the best of the industry, from textiles to leather and trimmings, all while making strong and lasting connections. The membership is composed of textile mills, converters, distributors, agents, tanneries and trimming manufacturers that produce decorative coverings for home furnishings and related industries. Interwoven is the only sourcing show of its kind in the western hemisphere. The next show is on May 22-25, 2022.
“Interwoven speaks to the connectivity, the craft and what makes this show and the ITA organization special,” said Carrie Dillon, managing director of International Textile Alliance. “We are excited to bring an elevated experience to our trade show, a new and engaging website, and inspiring magazine content that captures the spirit of Interwoven.”
Launching with the reimagined brand and trade show is the new Interwoven magazine. It has the look and feel of a fashion magazine and was created to present textiles in a modern, relevant manner. “The fabrics and leathers we see at the show have such beauty, texture and style that we wanted to give them the best possible platform. Interwoven magazine was a natural choice,” explains Todd Kinley, founder of Crobar Creative Leverage, the marketing and digital agency behind the rebranding. “We’re a digital launch agency that understands the value of blending digital and physical mediums into an integrated branding campaign. Designers and buyers still want to hold brochures and magazines in their hands and refer to them over and over again. We’ve created something we believe is worthy of keeping long after each trade show ends.”
The new Interwoven magazine will speak to trends in the industry, showcase manufacturers and designers and provide buyers with a valuable resource for inspiration and information. The new Interwoven website will continue to provide these resources online throughout the year.