Daily News
From Home Furnishing Business
ARBrowser Announces 2 New Furniture Retailer Partnerships
March 6,
2022 by Laurie Northington in Business Strategy, Industry 
Technology provider ARBrowser, with offices in the U.S. and Ukraine, has announced new retailer partnerships with TOV Furniture and Coleman Furniture, offering photorealistic image generation, augmented reality, a 360-degree HD viewer and a 3D viewer for furniture products through its platform.
“We are developing a personalized designer, which may look at a photo of a client’s room and suggest the best fitting furniture for them. In this way, shoppers will spend more time interacting with the products they are likely to buy, rather than spending time trying to find the products in the first place,” said Oleg Panichev, co-founder of the platform.
“We expect users will feel more engaged using our personalized designer instead of the traditional search applications found on retailer websites. The process of recommendation should be seamless, with some degree of magic,” said Anthony Potikha, CEO and co-founder.
ARBrowser’s retail partnership with Coleman Furniture, the 22-year old direct-to-consumer online furniture retailer that is part of the Renegade Furniture Group, confirms this success. Coleman Furniture continues to build its retail following by leveraging technology such as ARBrowser’s AI functionality that detects product pages with little to no visual content. The platform automatically fills these gaps with high-quality lifestyle room shots and photorealistic furniture images, in addition to innovations like Augmented Reality, 360 HD viewer, and a 3D viewer to help Coleman’s customers make their decisions faster and accurately.
Michael Stein, head of e-commerce for Renegade Furniture Group, stated “AR Browser has empowered our sales and marketing initiatives by presenting the opportunity for Coleman Furniture to give our customers an interactive experience. Allowing users to "see and touch” our products, finding the perfect item for their home.”
Stein continues, “High quality images and product descriptions are great for Google optimization, but that alone can make it a difficult shopping journey for a person to understand what owning an item like a sofa would look like in their living room, before committing to the purchase. Validating AR Browser's impact through split testing allowed us to find we were able to serve our customers better through creating a better user experience, thus enabling higher conversion rates, shorter time to purchase, and increasing revenue.”