Steinhafels Launches New Website on Blueport Commerce Platform

March 3, 2022  by Laurie Northington in Business Strategy, Industry   

Steinhafels has 15 brick and mortar locations in Wisconsin and Illinois. The design and launch of the new Steinhafels.com supports Steinhafels’ growth and omnichannel strategies.

“We are very excited to partner with Blueport Commerce to launch the new flagship Steinhafels.com,” says Andrew Steinhafel, president of Steinhafels. “We believe our new e-commerce platform will provide our customers with a state-of-the-art customer experience and create a seamless omnichannel experience with our brick-and-mortar stores. Since our new site launched, we have seen improved metrics as well as growth in our e-commerce revenue. We look forward to continuing our partnership with Blueport in the years to come."

Carl Prindle, Blueport’s founder & CEO, adds “We’re honored by Steinhafels’ selection of Blueport to support their online and in-store growth objectives. Our new Cloud platform represents decades of furniture e-commerce experience working with some of the largest retailers in furniture, now available in a turnkey, customizable e-commerce platform. We look forward to Steinhafels’ partnership as we jointly pursue our mutual goal of offering best-in-class experiences to big-ticket shoppers and driving sales online and in stores.”