Sarreid Unveils Spring Introductions

March 2, 2022  by Laurie Northington in Business Strategy, Industry   

The collection of pieces range from organic modern to traditional classics and include faceted angles, linear texture, bold shapes and custom hardware donning luxe hardwoods. Finishes include crisp vibrant whites, rich natural browns, raw sienna and pops of the company’s signature sage and blue.

Sarreid welcomes trade professionals and design enthusiasts to view the new collection at High Point Market, March 31 through April 5, in its showroom located on the third floor of the C&D Building.

In tandem with the new launch is the unveiling of the “Unmistakably Sarreid” campaign.  As CEO, Brad Cates describes, “this is a company that has been literally metamorphosizing right in front of the industry’s eyes, with change the only constant, and I’m here to tell you, don’t take your eyes off of us for a second because there’s more on the way.” The refreshed new approach to the brand’s visuals will be seen across all touch points including a newly designed website optimized for the user experience, artistic photography, video content, and an inspiring new blog.

New introductions include:

• Angus Chair: In brown with brown leather, this piece is inspired by the designs of Swiss architect Pierre Jeanerette, a club chair with Mid-twentieth century cred and a masculine stance re-writes history for those with a taste for more modern comfort.
• Jonas Wine Cupboard: A new take on Mid-Century, the look is softened, the edges rounded with pocket doors that smartly fold into each end to maximize storage. Textural vertical ribbing makes it eye-catching. Crafted in reclaimed pine, finished in stone grey or antique white.
• Isla Sideboard: A versatile pine sideboard speaks to old world construction, details and charm with trellis details evocative of an English garden. Behind each door, multiple adjustable shelves for maximum storage as well as style.
• Teagan Dining Table: Rope turned spiral legs and a recessed edge on all four sides put an entirely new twist on formal dining. Crafted in reclaimed pine and finished in antique white or stone grey.

To learn more about new introductions view the New Product Portfolio HERE.