Daily News
From Home Furnishing Business
Latexco Features New Brand and Sustainable Solutions at ISPA Expo
February 28,
2022 by Laurie Northington in Business Strategy, Industry 
Latexco US, a producer of latex and technical polyurethane foam, will unveil a slate of sustainable bedding solutions across different product categories at ISPA Expo, March 8-10, and highlight its newest brand NaturalFoam Pulse.
“There’s palpable excitement to be at ISPA Expo once again after the pandemic hiatus, and we are confident that many of our new innovations in the Latexco House of Comfort will draw great interest from customers and partners who share our values and initiatives for sustainability,” said Latexco CEO Koen Gebruers.
Making its ISPA Expo debut, NaturalFoam Pulse is the softest and most flexible, yet durable natural foam for comfort toppers with the best ecological footprint in the marketplace, according to company officials. Sustainably extracted from the Hevea Brasiliensis rubber tree, it offers excellent ventilation and maintains a healthy microclimate. NaturalFoam Pulse is produced using the patented SonoCore process which significantly reduces energy consumption versus conventional vulcanization processes. GOLS certified NaturalFoam offers a range of mattress cores, toppers and pillows made with Dunlop latex.
“One of the biggest trends is sustainable and natural products for the home, driven mostly by the largest consumer demographic, Millennials, who are seeking natural, organic and sustainable products and brands for wellness and social responsibility reasons,” said Evi Brilleman, vice president of marketing and business development.
Latexco recently launched two other innovations with features and benefits prioritized by consumers. In the cool sleep category, LatexCool is a new mattress design with integration of phase change material for 30% improved cooling, which equals six hours of active cooling. Silhouette is a uniquely designed mattress core that provides cross-linked ventilation and seven zones of comfort and support for the sleeper in areas of the body that need it most.
The award-winning Soul Spring earned Interzum design recognition in 2019. Now available with natural latex, Soul Spring is a solid latex-encapsulated pocket spring mattress that fuses the comfort of latex and pocket springs, with endless customization options and can be smoothly compressed and roll-packed.
Latexco US welcomes visitors to its House of Comfort at Booth 801 and will host a cocktail reception on March 8 from 4-6 p.m.