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Therapedic Releases Videos Highlighting Featured Products from Las Vegas Showroom
February 27,
2022 by HFBusiness Staff in Business Strategy, Industry
“We recognize that market attendance has changed, and we continue to be committed to helping retail buyers find new and better products,” said Gerry Borreggine, CEO and president. “Our new showroom and product tour extends the Vegas Market experience for buyers who were not able to visit us in addition to providing those who were there the opportunity to review our new and updated collections in the comfort and safety of their home office.”
Each of the four new videos features a mattress line highlighted at the winter Las Vegas Market–the all-new high-copper Immunity line, the exclusive Tommy Bahama lifestyle collection, the company’s best-selling Bravura, and the high-performance TheraLuxe HD and new HD Ice.
Immunity headlined this market for Therapedic, delivering a unique copper story as the only mattress collection with at least 30% copper content in the NatuVerex cover, the key feature of the six-model collection. The company said that high copper content has been shown in tests to permeate up to four layers of bedding to offer the sleeper benefits of copper including anti-bacterial properties, help with reduction of inflammation, increase of blood circulation and overall boost to the immune system. Suggested retails start at $1,299 and go up to $2,499.
The popular and exclusive Tommy Bahama lifestyle collection received an update this season and debuted 16 new models with high-fashion earth tone aesthetics and advanced textile technologies with Glacier Touch™ cooling, Sanitized anti-microbial protection, REPREVE eco-friendly fibers and the exclusive iFlex hybrid quilt.
The complete mattress line offers innerspring and hybrid models with suggested retail price range of $999 to $2,199.
Bravura is Therapedic’s all-time top-seller with a contemporary theme and range of feels covering key price points from $799 to $2,299. Borreggine calls it a “traffic line” because it has the power to bring in store traffic with its design from the inside out, packed with popular features and quality materials, and customizable for the retailer.
The new TheraLuxe HD Ice models expand the very successful high-performance TheraLuxe HD collection with highly desirable cool sleep benefits. TheraLuxe HD was specially designed to offer ultimate high-density support and durability with heavy gauge coils, the heaviest weight foams, and premium materials such as natural latex, nano coils and foam-encased Quantum coil unit. The combined collection carries retail price points of $1,299 to $2,999.
The video collection will be distributed through Therapedic’s network of factories, dealer-direct marketing emails and social media. Retailers can also get access to the videos by contacting the company directly at info@therapedic.com or their local factory sales representative to make an appointment to discuss the offerings in further detail.