Daily News
From Home Furnishing Business
Lovesac Provides Comfort at New York Fashion Week
February 16,
2022 by Laurie Northington in Business Strategy, Designer Weekly, Industry 
The Lovesac Company (NASDAQ: LOVE) has announced it is bringing cloud-like comfort to New York Fashion Week: The Shows as an official sponsor. This season, Lovesac will be inviting consumers to experience the best seat in the house, as they relax in premium, soft foam-filled bean bags (aka Sacs) in between shows.
On the heels of a partnership with Jeremy Scott in 2021, Sacs, The World's Most Comfortable Seat, will debut its new Dove Channeled Phur, made of 100% recycled material, as well as showcase the Alpine Swirl Phur. Made from faux fur, the plush and premium fabrics are beautiful neutrals with elegant patterns. Lovesac's display of product at NYFW: The Shows will be made up of 802 recycled water bottles, showcasing the company's commitment to sustainability.
"I am thrilled about our debut at New York Fashion Week as an official sponsor where we can not only showcase, but also acknowledge the world's most creative designers at America's most critical fashion industry event," said Shawn Nelson, Lovesac CEO and founder. "We're excited to offer the audience an opportunity to experience cloud-like comfort in an elevated setting that brings the feeling of sitting in a Sac to life."
Sacs are the closest thing to cloud-like comfort that you can experience. Soft foam compresses as you sit, giving you that sunk-in, snuggly feeling, while firm foam cradles and supports you and maintains the integrity of its shape. They are Designed for Life™, providing comfort for both consumers and for the planet. Sac liners are made from 100% recycled water bottles, and are filled with proprietary three-density repurposed foam, called Durafoam. Guaranteed to last a lifetime, there are 6 sizes available, with over 200 washable options, the Covers are changeable to update any look over-time.