PB Kids and PB Teen Launch New Lilly Pulitzer Collection

February 10, 2022  by Laurie Northington in Business Strategy, Industry   

The ‘Lilly Pulitzer x Pottery Barn Kids’ and ‘Lilly Pulitzer x Pottery Barn Teen’ collections introduce new product categories to the partnership including décor, textiles, sleepwear, backpacks, and water bottles in Lilly Pulitzer’s signature prints. The bright and playful assortment of home furnishings builds upon the success of the brands’ inaugural collection, which debuted in 2018.

“Our collaboration with Lilly Pulitzer is the result of coming together as brands who value incredible design with exceptional quality,” said Jennifer Kellor, president, Pottery Barn Kids and Pottery Barn Teen. “We are excited to offer new product categories in exclusive prints that bring a colorful interpretation of the Lilly lifestyle to the kids and teen home space.”

Drawing inspiration from Lilly Pulitzer’s signature palette of vibrant pinks, greens and blues, the new collections feature bright textiles, gear and décor that embody a sense of cheerful celebration. In line with Pottery Barn Kids’, Pottery Barn Teen’s and Williams-Sonoma, Inc.’s overall commitment to sustainability, some pieces in the new collection are crafted with materials that are not only high-quality, but also good for the planet, including GOTS-certified cotton and water-resistant polyester made from recycled water bottles. Beloved prints from the first co-branded collection that originally appeared on bedding, including Slathouse Soiree and Mermaid Cove, are reimagined on backpacks and pajamas. The tropical Isla de Coco and Isle Butterfly prints appear on sheet sets and bedding for the first time.

“We are proud to partner once again with Pottery Barn Kids and Pottery Barn Teen — this collection is a celebration of sunny days, a happy home, and a dedication to making the world a brighter place,” said Michelle Kelly, CEO, Lilly Pulitzer. “The creativity expressed through the teams’ shared design vision is extraordinary — our Lilly prints, patterns, and custom colors are brought to life in beautiful new ways through the expanded and innovative offering.”