Daily News
From Home Furnishing Business
Kathy Ireland Worldwide Partners with Homeworks Asia to Launch Products in UK and Europe
February 8,
2022 by Laurie Northington in Business Strategy, Industry 
Homeworks Asia has announced its recent licensing partnership with kathy ireland Worldwide (kiWW). The new collaboration will showcase a collection of home products ranging from bedding, home furnishing, accessories, furniture, and latest style inspirations to be marketed under the kathy ireland Home brand.
The unique range of homeware products designed by Kathy Ireland will be available at retail stores as well as e-commerce platforms. The brand partnership will officially launch this month at the Spring Fair Birmingham, England.
“We are thrilled to be bringing kathy ireland Home to the UK and Europe,” says Homeworks CEO Adam Holmes. “Kathy Ireland is a fashion and design icon, who is renowned around the world for her keen eye in design and her unmatched business savvy. Kathy’s brand spans over 18,000 product SKUs with billions of dollars in sales worldwide. Kathy’s brand is named the 15th most successful worldwide by License Global Magazine and Kathy is an icon, according to the International Home Furnishings Representatives Association. Kathy Ireland is the youngest person to receive this honor.”
“We look forward to collaborating with Kathy and her remarkable team at kiWW to make these designs Europe-friendly and to bring these high-quality products to U.K. and Germany consumers. Kathy is a world-class philanthropist, and our relationship will benefit efforts to ensure environmental sustainability,” adds Holmes.
“We welcome Adam and the entire Homeworks Asia team to kiWW, and are looking forward to working with them in bringing kathy ireland Home products to the U.K. and Germany markets,” says Ireland. “We’ve been asked many times over the years by companies to enter these two markets, and we wanted to do so only with the right partner. We believe Homeworks Asia is an incredible partner and we look forward to bringing our products to new markets in different parts of the world.”
“We are delighted to partner with the spectacular team at Homeworks Asia, as we expand the kathy ireland Home products to the UK and Germany. We can’t wait to share the products that make kiWW one of the most powerful brands in the world, with customers in the U.K. and Germany,” said Jon Carrasco, executive vice president and worldwide creative director and Stephen Roseberry, president and CMO, kathy ireland Worldwide, respectively.
The kathy Ireland Home products will be available to U.K. and Germany customers in early summer 2022.