Daily News
From Home Furnishing Business
Lowe’s Unveils New Modern Home Décor Brand, Origin21
February 6,
2022 by Laurie Northington in Business Strategy, Industry 
Lowe's Companies, Inc (NYSE: LOW) has launched its first modern style exclusive brand, Origin21, which delivers approachable, modern design for everyday living across the entire home.
From inspiration, to installation, to completion, Lowe's is offering consumers everything they need to execute and finish their home projects, helping them to re-imagine the full potential of their home.
Designed by Lowe's for the stylish, trend-seeking millennial consumer looking to modernize their home style, Origin21 offers a refreshing approach to home décor, pairing function and beauty through on-trend items each season.
The collection, which includes everything from throw pillows, rugs and patio furniture to light fixtures, faucets, and faux plants, pulls inspiration from various styles. The pieces from Origin21 feature clean lines, soft curves and natural materials that can stand alone or flow together in a single space. Architectural details and nods to mid-century modern and Scandinavian design round out the collection.
"While the line's name pays tribute to 1921, the year of Lowe's founding, Origin21 brings fresh modern style, designed to add the finishing touch to any room across the home," said Sarah Dodd, Lowe's senior vice president, global merchandising. "We're excited to bring Origin21 to our customers, which is just part of our larger goal to offer consumers everything they need to finish their home improvement projects, all at an exceptional value."
Available now, Origin21 products will initially include patio furniture and home décor accents alongside lighting, seasonal, outdoor living and lawn and garden items, with even more product assortment and styles to come. The new collection joins and complements Lowe's popular home décor private brand, allen + roth. Both brands are part of the retailer's new House of Style campaign, which aims to surprise consumers with the unexpected style finds available at Lowe's and delivers on the company's goal to become the only retailer that completes the home style package through total home offerings, exceptional value and extensive selection in one location.