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From Home Furnishing Business
Mantra Inspired Furniture Announces Partnership with Heirloom
January 30,
2022 by Laurie Northington in Business Strategy, Industry
Norfolk, Va.-based Mantra Inspired Furniture, a commercial furniture manufacturing and design company, has joined Heirloom Design, a digital platform for "handing down" (refinishing and reselling) commercial furniture, as their newest maker.
Heirloom seeks to transform the current industry model by partnering with makers and manufacturers to offer high quality, handcrafted furniture designed to last a lifetime. Mantra Inspired Furniture is excited to be a part of Heirloom and support their commitment to change the commercial furniture industry to better our planet.
"Since launching Mantra Inspired Furniture as an alternative for the architecture and design community in 2018, we have carved out a niche in creating quality solid wood furniture, made for designers by designers,” said Susan Pilato, president and CEO. “We wanted to become a quiet disruptor in this industry, supported by our years working within the design community. We have developed a product line that responds to the needs of the market, rather than us telling the market what they should purchase."
Matt Cheadle, creative development manager of Mantra Inspired Furniture said, "The appeal of solid wood in commercial grade furniture is that it has a durability unmatched by veneers and man-made materials. While these products are considered 'investment grade,' we are discovering a population of organizations willing to make this commitment to their employees and staff as they begin to re-enter their on-site workspaces. It is a very exciting time for the industry."
Mantra IF's design philosophy includes sustainability practices, specifically creating furniture that will last for generations rather than a few years. In a traditional manufacturing setting, these worn-out furniture pieces would be discarded or go to waste at a rate of 11.8 million tons a year. "We believe it is critical to optimize the use of our natural resources in manufacturing," Pilato says, "and our products will enter into a circular economy rather than the landfills."
Mantra IF's line of Heirloom products includes their three core collections: Clayborne, Lowe Loop and Ellis.