Sealy Launches New Eco-Friendly Collection

January 24, 2022  by Laurie Northington in Business Strategy, Industry   

The new Sealy Naturals mattresses combine environmental responsibility with the comfort and quality that consumers have come to expect from Sealy. The mattresses are created with 100% natural latex and ethically-harvested wool—for comfort, breathability and support—and a cover made from a blend of materials including soft hemp and organic cotton. Each Sealy Naturals mattress is also built using a hybrid innerspring and latex design, and uses techniques such as hand-tufting, for a beautiful, durable and environmentally-friendly construction. 

"The introduction of the Sealy Naturals collection embodies our commitment to sustainability and environmental responsibility," said Scott Thompson, chairman and CEO, Tempur Sealy. "We are proud to offer these new mattresses to the growing number of consumers who are interested in natural and sustainable products, and who also look to Sealy for a great night's sleep." 

Sealy is pursuing independent third-party certifications that will ensure Sealy Naturals mattresses are made with quality materials that are both responsibly-sourced and environmentally-responsible. 

The new Sealy Naturals collection is planned to debut at select national retailers this summer, with additional availability online at www.sealy.com. Pricing begins at $3,499 for a Queen mattress and the mattresses will be offered with soft, medium and firm feel options.

The launch of the Sealy Naturals collection complements the updated and streamlined portfolio of innerspring, foam and hybrid options, which Sealy debuted last year. The range of offerings makes it even easier for consumers to find the perfect Sealy mattress for their needs, regardless of their shape, size, sleep style or budget.