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From Home Furnishing Business
King Koil Launches New Co-Branded Collection with Talalay Global at Vegas Market
January 20,
2022 by Laurie Northington in Business Strategy, Industry 
Mattress manufacturer King Koil has partnered with latex provider Talalay Global, to redesign and exclusively produce a new line of premium latex mattresses called PureBliss by King Koil. The collection will make its debut at the Winter Las Vegas Market in King Koil’s new showroom, B1200 and in Talalay Global’s showroom, B945.
“We are truly excited about this partnership. Talalay latex technology is known for quality, performance and sustainability. The collection we have designed will complement our retail partner’s floor beautifully with a luxury latex line that includes U.S. made, eco-friendly and certified components,” said David Binke, CEO of King Koil. “We are taking our passion for designing handcrafted mattresses and combining it with the natural benefits of Talalay Latex – simple, honest and harm-free materials – to create a one-of-a-kind mattress collection.”
PureBliss by King Koil will be showcased in a six-model, contemporary design program. Three hand-tufted, traditional quilted mattresses feature proprietary tri-zone graphite Talalay latex and over 900 encased coils. In addition, three latex core mattresses are available in King Koil’s split head design that coordinates with the iMotion premium adjustable base program.