Daily News
From Home Furnishing Business
Englander Adds 3 Latex Hybrids to Supreme Collection
January 19,
2022 by Laurie Northington in Business Strategy, Industry 
Focused on success at retail, Englander is expanding the Supreme collection with three latex hybrids at the upcoming Las Vegas Market and enhancing its suite of marketing assets to strengthen the selling story for retailers.
The Supreme collection, previewed last summer in Las Vegas, expands with three new latex hybrids to round out the full 19-model line, Englander’s largest national launch to date. Each of the new models features a cooling cover, natural copper-infused latex, fabric-wrapped coil support system, edge-to-edge coil perimeter system and elegant styling and detail.
The three new models provide a simple selling story that’s easy for retailers and consumers to understand, with retail price range of $1,899-$2,999. The step-ups offer from one to three inches of 100% natural Talalay copper latex for elevated pressure relief and contouring comfort infused with the healing and anti-inflammatory properties of copper; cool touch to phase change covers for heat absorption and cooler sleep that lasts longer; and higher coil count for greater support and durability.
Along with the popular latex hybrid models, Englander will unveil key enhancements to its already powerful Englander Asset Manager, a retail partner portal chock-full of ready-to-use and customizable marketing materials from lifestyle images and social media to product sheets and signage.
New to the suite this season:
- Informative video for every Englander product
- QR codes on product cards for retailers and consumers
- “Real world” information on product cards that give meaning and context to the features and benefits of the product
“If you haven’t seen Englander’s robust bank of marketing assets, you’re in for a surprise. We know there’s more to success at retail than offering great products like those in the Supreme Collection. That’s why we’ve developed an easy-to-access website that’s packed with videos, 3D imagery, QR codes, product information and more to help retailers increase sales by keeping it simple and easy to understand,” said Mark Kinsley, president/CEO.
Englander will welcome retail buyers at the Las Vegas Market in C-1596, January 23-27.