Serena Martin Joins Phillips Collection as Director of Marketing

January 17, 2022  by Laurie Northington in Business Strategy, Industry   

“How great is it that in the middle of this most challenging time we were able to find a gem,” Mark Phillips, CEO and president. “Please welcome our newest hire, industry luminary Serena Martin, who is tasked with sending our already robust marketing into orbit. Fasten your seat belts and watch us soar.”

Celebrating nearly four decades as an award-winning, contemporary wholesale manufacturer, the company’s design ethos encompasses a modern and organic approach, with equally compelling stories to match. Traveling the world to source beautiful pieces unique to the trade industry, Phillips Collection shares that their collections are “born from a love of discovery and design” and its tagline is “Every Piece a Conversation.”  

As founding members of the Sustainable Furnishings Council (SFC), Phillips Collection is as equally passionate about sustainability as they are about great design. The company is continually improving on sustainable manufacturing techniques both domestically and abroad, which includes partnering with organizations and businesses with greener principles and production techniques in mind.

Creating a new director of marketing role, Martin will report to both Jason Phillips, vice president of sales, and Jessica Phillips, vice president of marketing, with responsibilities that include email marketing, content, branding, website, print and digital advertising, partnerships, trade events, engagement and collaborating with the design community.

“We are exceedingly confident in Serena’s extensive marketing expertise, which matches the passion and love we both have for design and trade communities,” said Jason Phillips. “We look forward to having her in High Point working alongside our marketing teams, to collaborate on creative marketing initiatives as she works to elevate our brand’s exposure.”

Phillips Collection first contracted with Martin for the summer - fall of 2020, where they were able to learn about her talents and abilities to connect, partner and develop unique brand experiences. Known by her peers as a passionate professional with an extensive network, boundless energy and considerable expertise. Martin’s work experience over the last decade includes managing the marketing departments for national home décor and furnishings brands: Houzz, Zuo Modern, Sagebrook Home, and Barron Designs. In 2019, she launched her own marketing consulting business, 24/7 Creative Agency.

“I have always been a huge admirer of Phillips Collection, and their exquisite luxury designs and I am thrilled to be accepting this full-time position,” said Martin. “It's been an absolute pleasure, getting to know the Phillips family and to work alongside their exceptional team. This role feels like a perfect fit and I can’t wait to see what we will create together. As I embark on this new position, and move to North Carolina, I look forward to elevating their brand’s marketing for many years to come.”