From Home Furnishing Business
R.E.S.T. to Feature Adjustable Base Program at LV Market Debut
2022 by Laurie Northington in Business Strategy, Industry, Las Vegas, Market
From showroom C-1532 in collaboration with Magniflex, R.E.S.T. will present for the first time all five models of its feature-packed adjustable base program. The collection offers lightweight, foldable models ranging in retail price for queen size from $699-$1,499. All models are shippable by UPS or FedEx.
“We strongly encourage retail buyers to visit us not only to experience the bases but equally important to talk to us about a customized solution for their business. The true value we bring to our customers is our ability to look at their bedding business holistically, identify areas for growth, and deliver the solutions and products for it,” said CEO Paris Fealy.
“The adjustable bases are loaded with features consumers demand and expect,” added Fealy. Top model Venice offers zero clearance and wall hugger features and includes a wireless remote with three preset memory settings; functions include backrest, footrest, neck tilt, zero gravity, massage, side sleep, USB, Bluetooth, and LED light.
Entry model Primavera at $699 retail offers more than the basic features typically found at this price point. It offers zero clearance and side sleep functions in addition to the back and foot adjustability and includes wireless remote.
Fealy said all five base models or any combination of them provide a strong merchandising story that can drive traffic and sales for furniture and mattress retailers, and the R.E.S.T. team will be ready at market to discuss solutions.