GhostBed Launches Venus Williams Collection at LV Market

January 13, 2022  by Laurie Northington in Business Strategy, Industry   

Designed in collaboration with the tennis superstar, the collection was created to maximize recovery and performance through enhanced cooling technologies and the new Venus FIT layer.

Featured in each mattress within the collection, GhostBed’s new and first of its kind, Venus FIT (far infrared technology) layer, is a heat-activated technology that absorbs body temperature to stimulate blood vessels. Over time, the Venus FIT layer will increase blood flow and decrease blood pressure allowing more oxygen to circulate through the sleeper’s body throughout the night.

“The debut of this collection is a major milestone for GhostBed. We can’t wait to see the reaction of our customers and from the many Retailors who have made appointments with us to see the full collection for the first time at the market,” said Marc Werner, president and CEO at GhostBed, who has been working closely alongside Venus to design this line. “Retailers who floor the line can expect a huge lift to their traffic as Venus and GhostBed have a huge following across all marketing channels.” 

The new line includes six models catering to the direct-to-consumer and wholesale audiences. The direct-to-consumer model, the 12-inch Legend model, feature the Venus FIT layer combined with a soy-based bio foam layer and as a Hybrid with individually wrapped springs for a more responsive feel or as an all-foam model offering customized support. The Legend mattresses are available for purchase through GhostBed.com.

“When we first began designing this collection, I knew I wanted to highlight the importance of rejuvenation through a healthy night’s sleep and how it impacts daily performance,” said Williams. “We knew we had to use only the best, highest-quality materials in order to create a product that would really make a difference in someone’s life. I am so proud of what GhostBed and I have created, and I’m so excited for the collection to finally launch! I can see these mattresses in mattress retail stores across the country.”

The wholesale offerings will include four models, available in a 13-inch and a 14-inch profile, in either a Hybrid or all-foam design. Each wholesale mattress includes the proprietary and exclusive Venus FIT layer followed by a specialized Ghost transition layer, which provides the ideal balance of pressure relief and support. With a focus on performance and recovery, these mattresses set themselves apart from all others because of the health benefits designed by and for a world class athlete. Additionally, the new Venus Williams Collection by GhostBed has an eco-friendly concern for our environment.  Each mattress features a sustainable ultra-cooling cover that consists of 25% recycled plastic bottles The new collection is set to retail from $1,799-$2,999 in queen.

Aesthetically, GhostBed tapped into William’s fashion and interior design background to produce a product that will stand out on a retail showroom floor. The colors, sustainable fabrics, ticking and internal components were each handpicked by Williams to match her keen sense of style mixing high fashion and performance.

In addition to the collection, GhostBed has an extensive marketing and social media plan in place to expose the new line up to the entire sleeping public. The company will support early retail adopters of the line with customized marketing material and content. This includes POP material featuring sleep tips from Williams that focus on how to “Ace their Sleep” and wake up rested, rejuvenated and ready to perform at the “top of their game.”

With seven Grand Slam titles, five Wimbledon titles and four Olympic gold medals, tennis champion Venus Williams is one of the most accomplished and inspiring women in the history of sports. In addition to her athletic success, Williams parlayed her fine-tuned business acumen with her healthy competitive spirit into two successful design ventures: lifestyle and fashion-forward activewear brand EleVen by Venus Williams and full-service commercial and residential interior design firm V Starr. Williams holds a Bachelor of Science in Business Administration from Indiana University East and an Associate of Science in Fashion Design from The Art Institute of Fort Lauderdale.