From Home Furnishing Business
Corsicana Opens New Larger Las Vegas Showroom for House of Brands
Mattress manufacturer Corsicana has announced it is opening a new 21,000-square-foot Las Vegas showroom to showcase its ‘House of Brands’ all under one roof.
Following its acquisition of Symbol Mattress in May of last year, the company’s new showroom will consolidate the Corsicana and Symbol Mattress showrooms to serve as a relaunch of the combined entities now under Corsicana.
Located at B-1280 in the World Market Center, the new space will be set up in brand-specific vignettes featuring affordable mattress options for every consumer lifestyle from promotional to premium. Corsicana is celebrating its 50th anniversary in business with eight mattress brands and over 80 mattresses.
“Along with celebrating our 50th Anniversary, the opening of our new showroom marks a major milestone for Corsicana as we bring our brands and team members under one roof,” said Mike Thompson, president and CEO of Corsicana. “In order to make a bold statement, we knew we needed to create an innovative way to showcase our mattresses, educate our customers and convey our brand’s new positioning. The showroom’s new layout and aesthetic represents the direction that the company and the brands are going.”
The larger, open space features a redesigned floor plan, including devoted areas for each product line. It allows visitors to better navigate throughout the showroom to view and access Corsicana’s ‘House of Brands’ that now includes American Bedding, J. Beckon, NightsBridge, Renue, SleepFresh, Sleep Inc., Symbol Mattress and Tommie Copper.
“We are growing our ‘House of Brands’ strategy to meet consumer needs and this larger showroom will give us the opportunity to do so,” said Eric Jent, executive vice president of sales at Corsicana. “Acquiring this space will help present the value proposition that each of our American-made brands offer and allow us to showcase how each line fits into its target demographic.”
In honor of the grand opening of its new showroom, the company along with IMC will be hosting a ribbon cutting ceremony on Sunday, January 23.