Pleasant Mattress’ McRoskey Brand Makes Las Vegas Market Debut

January 10, 2022  by Laurie Northington in Business Strategy, Industry   

Retailers and interior designers will step into an art gallery-themed showroom ‘Devoted to the Artistry of Sleep’ where each mattress is treated as a work of art. The showroom is located at the World Market Center, in building C, suite 1566.

Referred to as the “secret gem of San Francisco,” the McRoskey brand recently made its national debut and has gained heightened momentum in retail stores across the country. With retail placements throughout the country, the California-based parent company, Pleasant Mattress, decided it was time to showcase the line at market for its retail partners and the design community to experience in person.

“Our team has done a stellar job of creating an art gallery-like experience that connects the soul of the hand-crafted McRoskey brand with the Artistry of Sleep. From the moment you walk through the door visitors will experience the perfect union of design and comfort – an exhibition of details that transforms a well-built mattress into an elegant, timeless work of art,” said Rion Morgenstern, CEO of Pleasant Mattress.

“The showroom has been transformed to bring the soul of McRoskey’s San Francisco roots to life in Las Vegas,” said Niki Weber, chief brand officer. “From the visual imagery of the Golden Gate Bridge, enveloped by the Bay area’s calming clouds of mist, to the dark wood floors that make the beds pop against the stark contrast of the white gallery-inspired walls, to the artwork placards hanging on the wall next to each mattress describing its luxurious components, the beds are the focus and have become the pieces of art. Our team has created a showroom experience that will boldly set McRoskey apart from other brands while staying true to our brand DNA. We’re really proud of what they have accomplished.”

The re-branded line includes two collections — the Modern and the Classic. Both will be highlighted in the showroom. The Modern features an all-natural construction and is built on a proprietarily designed pocketed-coil system, while the Classic is constructed with the tried-and-true McRoskey proprietary open-coil. Each collection is paired with a box-spring available in six-, eight- and 11-inch heights. Prices range from $6,500 to $18,000.