Daily News
From Home Furnishing Business
Pottery Barn Kids Partners with LEGO for New Collection
January 9,
2022 by Laurie Northington in Business Strategy, Industry 
Pottery Barn Kids, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), has launched its LEGO x Pottery Barn Kids collaboration. Designed in partnership with the LEGO Group, the collection of bedding, rugs and decorative accessories is rooted in the brands’ shared values of creativity and learning.
The LEGO Group inspires and develops the builders of tomorrow, and the design partnership brings an artistic interpretation of the LEGO brand’s beloved icons and colorful bricks to children’s home furnishings for the first time.
“The LEGO Group’s brand values are what made them such a natural partner for Pottery Barn Kids,” said Allison Spampanato, senior vice president of design for Pottery Barn Kids. “With this collection, we’ve created high-quality and thoughtful products, designed with care for people and the planet, that inspire creativity and imagination at home.”
The collaboration is designed with bright and playful prints featuring classic LEGO bricks and LEGO icons for children’s rooms and play spaces. Each piece was created to inspire families in their lives at home, celebrate cheerful color and encourage self-expression.
“The foundation to our brands coming together is our shared belief that only the best is good enough. We loved seeing the LEGO design principles of playful and iterative storytelling woven into the beautifully crafted Pottery Barn Kids pieces. We look forward to this collection unleashing creativity and fun in children’s rooms, as it did within our teams when they came together to work on it,” said Satwik Saraswati, design director, LEGO Licensing & Extended Line.