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From Home Furnishing Business
Breegan Jane Joins Hooker Furnishings for New Las Vegas Showroom Ribbon Cutting Event
January 6,
2022 by Laurie Northington in Business Strategy, Designer Weekly, Industry 
Hooker Furnishings has announced it will host a ribbon cutting at its new showroom at the Las Vegas Market, located at space A236. The event will take place on Monday, Jan. 24 at 3:30 p.m. and will be immediately followed by a cocktail reception with interior designer and HGTV host, Breegan Jane.
The event will provide an opportunity for guests to interact with the style-savvy interior designer, as well as browse specially curated, trend-forward pieces in the company’s new 8,500-square-foot Las Vegas showroom. The new space is a continuation of the company’s efforts to further engage with current customers as well as new brick-and mortar retailers and interior designers from across the country.
“We’re excited to unveil our Las Vegas showroom alongside Breegan. She is an integral part of the design community as well as an important brand partner” said Alexandra O’Hare, Vice President of Marketing and Interior Design at Hooker Furnishings. “Our collaboration with Breegan has been very rewarding and she adds a great personality to our brand. Her dynamic style resonates with our existing customers as well as designers and retailers whom we look forward to working with, and we’re thrilled that she will be joining us in Las Vegas to celebrate our new space.”
Evocative of the calm, cool collectedness of the west coast, the showroom is curated for designers by designers. The space will differ from the company’s more traditionally laid out showroom in High Point as it showcases how pieces can work together outside of their collections or brands. Showcased in the space will be product from four Hooker Furnishings brands: Hooker Furniture, Sam Moore, Bradington-Young and MARQ.
“I am beyond excited to be a part of this major milestone with Hooker Furnishings,” said Breegan Jane. “The new showroom truly speaks to the west coast interior design community, and I can’t wait to see how visitors react to this new design era for the company.”
Hooker Furnishings’ partnership with Jane began in September 2020, when she became the company’s first digital brand ambassador. Jane curates content featuring Hooker Furnishings products to share on her social media channels and her website, helping the company to further engage with younger consumers and the interior design community.