Spring Air Moves to Larger Vegas Showroom

January 5, 2022  by Laurie Northington in Business Strategy, Industry   

“We put a lot of thought into the decision to relocate our showroom in Vegas,” said Nick Bates, president of Spring Air International. “Building B wasn’t right for us because it was too congested with other bedding manufacturers. Our previous showroom was getting tired, and we wanted a more strategic location that would serve as a blank canvas to bring our retail partners and licensees into a new light. We believe the new showroom will do just that and will provide us with more opportunities to further expand. It will be our flagship location and is a better way for us to stand out being surrounded by furniture manufacturers instead of bedding suppliers. Also, being an international Market, showing in Las Vegas provides an opportunity to connect with international partners who are eager to work with American manufacturers. We already have a strong international presence, but there’s still a lot of opportunity to be explored.”

Located in a premiere location that is easily accessible and near the elevators, the new space provides ample opportunity for walk by traffic. It also has a more spacious, open layout with a grand entrance and modern architectural features.

“The open floor plan allows for a more continuous flow, unlike our previous showroom,” Bates added. “It’s also more conducive to doing business and has a private meeting area so we can help our retail partners grow their business as we continue to grow ours.”

The new space was formerly the showroom for Serta Simmons Bedding, a location that is well-known to many buyers. It will feature dedicated areas for each of Spring Air’s brands and will showcase the company’s full line of mattresses, toppers and accessories, including its newest mattress brands – the revamped, seven-model Chattam & Wells, designed to appeal to today’s discerning luxury consumer, the continuation of the Back Supporter line with an all-new look and feel, Reserve by Spring Air, a hand-crafted, attainably priced, high-quality line with the finest natural materials and the Hope collection, designed to support Love Your Melon, a non-profit organization dedicated to eradicating pediatric cancers with its special edition stretch-knit fabrics with cooling features, gel memory foam, Serene foam and 700+ zoned encased coils.   

Additional collections on display in the new showroom will include Nature’s Choice, designed with a hybrid construction that replicates the feel of latex at a more attainable price point, Nature’s Rest, a highly successful all-natural latex product that does not have innersprings and the reintroduction of ComfortFlex, an aggressively priced, national branded bedding program with four comfort choices.

The Winter Las Vegas Market is scheduled for January 23-27, 2022.