Daily News
From Home Furnishing Business
Bellini Modern Living to Feature Minimalist Curated Collection at LV Market
January 4,
2022 by Laurie Northington in Business Strategy, Industry, Las Vegas, Market 
Bellini Modern Living, a leading distributor of modern Italian-made furniture, will showcase a curated selection of its best-selling entertainment units at the Las Vegas Winter Market in January. The new line is designed with fashion and function in mind to attract a younger, more minimalist consumer.
Described as the “next generation of home entertainment” the collection includes TV stands that combine wood, glass, ceramic and tempered glass that are both beautiful and functional. With plenty of room for storage including adjustable shelves, Bellini’s entertainment units add an elegant touch to consumer’s homes while keeping their media and entertainment items organized. Each piece highlighted within the collection is available for mixed truckloads and are also part of the company’s quick ship program making them available for delivery within one week from the time of order.
“The winds of change are blowing, as we look ahead to what is on the horizon for the entertainment needs of today’s consumers. In general quality and selection is going to be most important, followed by affordability,” said Frederik Winther, vice president of sales and marketing for Bellini. “However, the days of decorative accessories being displayed on large wall units are long gone. Younger consumers are minimalists, so TV stands tend to work better because they fit in a room easily and leave the walls open.”
Made in Italy, Bellini TV stands are simple in design but sleek and elegant in style. All offer storage below and include wire management capability. Highlights include the Modica TV stand which has pull down active doors, a multiplug, detachable grills for air circulation, hidden wheels, LED lights and a ceramic top. Leggera – has pull down active doors, a multiplug, detachable grills for air circulation, a back panel with LED lights and a USB charger box. Both models are available with either a dark walnut panel or ceramic top. An optional TV support pillar is also available.
“Our newly expanded collection truly reflects the next generation of home entertainment and shows the breadth and versatility of our unique and modern style that caters to a variety of consumer tastes with on-trend looks that fit in any room,” added Winther.
Bellini will showcase a curated collection of its entertainment collection in the company’s Las Vegas Market showroom located in B-670.