Shifman Reports a Strong Foundation for Growth in 2022

January 4, 2022  by Laurie Northington in Business Strategy, Industry   

The 2022 strategy builds on the solid foundation laid in 2021, said company officials, citing the year’s successful marketing initiatives, key hires for territory expansion, comprehensive line enhancements and major launches, such as the designer-focused Inspired Collection.

“We’ve done exactly what we said we would do at this time last year. By investing in our people and processes, we ensured our partnerships and our business thrived even through the many global challenges. We’re keeping it going with some exciting, significant plans for 2022,” said Shifman President Bill Hammer.

Shifman’s key initiatives in the coming year include:

• Addition of a luxury, flagship showroom in Newark, N.J.
• Continued expansion driven by a veteran sales force, especially with the new team on the West coast
• More website enhancements for an excellent user experience
• Roll-out of new designs and improved merchandising strategy for Bloomingdale’s collections
• Increasing brand visibility through various marketing efforts
• Expanding on the international footprint

“We had unprecedented growth in 2021 of over 45 percent and fully expect the year ahead to repeat double-digit increases with excellent domestic and international partnerships,” said Lisa Frey, national sales director.

Shifman will welcome visitors to its showroom at C-1554 at the Las Vegas Market, Jan. 23-27, for a product tour and preview of its strategic growth plans.