Daily News
From Home Furnishing Business
Bellini Modern Living to Return to Las Vegas Market in January
December 22,
2021 by Laurie Northington in Business Strategy, Industry 
As part of its strategy to expand its business and reach its retail partners and the interior design community, particularly on the west coast, Bellini Modern Living will return to the Las Vegas Winter Market this January after a seven-year hiatus. The company has leased a permanent showroom located at the World Market Center in building B, Suite 670.
The showroom, located near the elevator and the bridge that connects buildings A and B offers the company an easily accessible, high traffic location. It will include a curated selection of the brands Italian-made leather upholstery products, dining tables, entertainment units and outdoor furniture, all of which will be in-stock and available to order via the company’s industry-leading quick-ship program.
“After a seven-year hiatus, our return to Las Vegas will open the door to new opportunities for us and our west coast dealers,” said FrederikWinther, vice president of sales and marketing for Bellini Modern Living. “Since the start of the pandemic many west coast retailers and interior designers have been less willing to travel via plane across the country to High Point, which makes it challenging for them to experience our products in person. We decided to come back to the Vegas market to make sure we have an opportunity to connect with them and showcase our products so they can experience them in person.”
The aesthetic in the new showroom space will mirror the European-inspired design aesthetic of the company’s High Point Showroom and will include Italian-inspired vignettes featuring the company’s new outdoor collection, Italian Garden, a 15-group collection created by world renown Italian designers that is also available to the contract outdoor segment. In addition, the company will highlight its premium leather upholstery products including best sellers such as Amanda, a blue stationary sofa with adjustable headrest, and Sarah, a neutral cream-colored motion sofa. The spotlight will also focus on dining pieces such as the new Forma dining table, the expansion of the company’s entertainment unit collection including its Modica and Leggera TV stands with pull down doors, a multiplug, a back panel with LED lights and USB charger box. Both are available with either a dark walnut panel or ceramic top. Several new wall art additions will be on display as well.
“Our vision for the Vegas showroom is to not only highlight our new introductions and best sellers across key categories but to also create an inviting look and feel that will capture the essence of our European-inspired product line,” said Frederik Winther, vice president of sales and marketing for Bellini Modern Living. “We’re excited to be back and welcome our customers to the new space to experience our European roots and take advantage of our quick-ship program to help fill the voids in their supply chain. We have plenty of product in stock and ready to ship now.”