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From Home Furnishing Business
HPMA Releases Refreshed Style Report
December 15,
2021 by Laurie Northington in Business Strategy, Designer Weekly, Industry 
The High Point Market Authority (HPMA) has released its biannual Style Report, meticulously refreshed to introduce a storytelling component into the product overviews contained within. Comprised of 16 Style Stories, this report is a compilation of some of the unique and intriguing product insights found at the recent Fall High Point Market.
The 37-page Style Report, sponsored by Crypton Home Fabric and Studio Designer, was produced by HPMA’s talented 2021 Style Spotters team, who perused an abundance of new product introductions and dove into numerous brand backstories to curate this collection of stories.
The stories are presented as part of three compelling categories. “Behind the Scenes” tells the story behind a product or brand, giving the reader a deeper understanding and appreciation of how a piece is made, the culture it came from, the artisans who make it, or the science behind it. “On the Scene” is a story built around a style, a product category, colors, textures, or any number of themes. “Must be Seen” is a celebration of a favorite product, collection, or brand, sharing why it is beloved and a must- see stop at High Point Market.
Highlighting artistry and several nods to the creativity and craftmanship involved in product development, Volume 1, Issue 1 covers an array of timely product insights. From “A Touch of Gold & Texture” to “Bohemian History Meets Innovation” to “Artfully Slow Design”, among others, the report features dozens of exhibitors and products seen at High Point Market. All 16 stories can be seen and downloaded at www.highpointmarket.org/products-and-trends/style-stories.
“With this inaugural issue of Style Spotters Stories, we shift from focusing only on trends to searching for the stories that defined this Market. We loved the way our Style Spotters became journalists seeking out and reporting those stories,” commented Style Spotters Advisors Gary Inman and Shay Geyer in the report’s intro. “Our 2021 Style Spotters brought a rich array of perspectives to their Market experiences, and what you are about to read reflects that richness. Working with this team was a real joy, and while we’re sad that this Market ends their tenure as Style Spotters, we are glad to see them be the first to tackle our new mission.”
Style Spotters who contributed to the Style Report include:
- Sara Malek Barney, BANDD DESIGN
- Lauren Clement, Lauren Nicole Designs
- Heather French, French & French Interiors
- Breegan Jane, Breegan JaneTM
- Molly Kay Johns, MK Interiors
- Steve McKenzie, McKenzie Design
- Keia McSwain, Kimberly + Cameron Interiors
- Justin Shaulis, Justin Shaulis, Inc.
Additional product insights from Fall Market can be found in individual galleries on the Style Spotters hub page, www.highpointmarket.org/products-and-trends/style-spotters. Here each Style Spotter shares their top product selections, spotted while walking Market this past October.
The award-winning Style Spotters program, sponsored by Crypton Home Fabric and Studio Designer, features eight home fashion pace setters that showcase their favorite products and top trends from High Point Market exhibitors via image galleries, product previews, Style Spotters LIVE! events, two post-Market Style Reports, and various media interviews. Mentored by Shay Geyer and Gary Inman, program alumni and HPMA’s Style Spotters Advisors, each Style Spotter serves for two Markets over a calendar year. More details about the program can be found at www.highpointmarket.org/products-and-trends/style-spotters.