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From Home Furnishing Business
Magniflex Updates Dolce Vita Line Using Sustainable Practices
December 13,
2021 by Laurie Northington in Business Strategy, Industry 
Italian bedding manufacturer Magniflex is highlighting its commitment to sustainability with the launch of its updated Dolce Vita collection. The new line bolsters the company’s commitment to its customers and the environment by practicing sustainable manufacturing practices and offering eco-friendly products.
Recently, the company has joined the Seaqual Initiative, which is a community of organizations committed to help clean our oceans and raise awareness of the issue of marine litter. The six model lineup features Seaqual Yarn, a high-quality 100% post-consumer yarn containing upcycled marine plastic. The material is available in a variety of sizes and finishes, yet better for the environment.
“Magniflex has always been on the forefront of sustainable mattress manufacturing. We are excited to demonstrate our continued commitment to the environment with the release of this collection,” said Billy Curtright, national sales manager for Magniflex USA. “Our incredibly talented design and sourcing team has enabled us to develop and integrate sustainable processes across our product offerings.”
Each mattress within the collection is made with high quality, high durable eco-friendly materials and is manufactured in energy-efficient environments, low in CO2 emissions. All components are certified under the OEKO-TEX Class 1 standard, thus bolstering Magniflex’s commitment to sustainable manufacturing practices. The suggested retail range for the line is from $1999 to $2999 retail queen.
The Dolce Vita collection will feature Magniflex’s exclusive Dual Core technology, which allows for a choice between soft and medium-soft comfort on opposite sides of the bed. The mattresses will also offer a removable cover designed with a cool-to-the-touch fabric. Using a phase-changing material fabric, the cover releases a cooling sensation when the energy from body heat meets the new material.
The updated collection will debut at Magniflex’s Las Vegas showroom is in building C, suite 1532 of the World Market Center. The Market is scheduled for Jan. 23-27.