Daily News
From Home Furnishing Business
Design Influencers Tour Opens Submission Form for Spring High Point Market
December 8,
2021 by Laurie Northington in Business Strategy, Designer Weekly, Industry 
The High Point Market Authority (HPMA) continues its partnership with Esteem Media to bring their popular tour to the Spring 2022 High Point Market, April 2-6. Newly rebranded as the Design Influencers Tour, submissions are now being accepted from design- focused influencers focusing on a variety of digital content channels.
Previously hosted as the Design Bloggers Tour, the Design Influencers Tour program will bring ten design influencers to High Point Market for a 2-day tour of sponsoring showrooms. The team will visit each sponsor for an up-close look at the exhibitor’s company, showroom, and products during a 45- minute presentation and tour, after which they will then feature and discuss their inspiring finds on their individual outlets, including blogs as well as various social media accounts.
“As we’ve maneuvered through the digital landscape these past few years, a diverse portfolio of content channels has become increasingly important. Evolving the tour to include both design bloggers and design-focused social media influencers was the next natural step,” comments Tom Conley, president and CEO of the High Point Market Authority. “This shift will allow for a more impactful and farther-reaching digital footprint in terms of tour coverage and exposure.”
“Design influencers are usually design practitioners; something that makes influencer marketing so powerful and reliable for luxury home furnishings marketers. Subsequently, High Point Market becomes the ultimate destination to watch the power of their influence at work,” comments Adam Japko, founder of Esteem Media and the Design Influencers Conference. “Guiding groups of savvy influencers to visit showrooms, develop brand relationships, create authoritative content, learn, and build their own authority is an inspiring experience and creates meaningful outcomes.”
The tour will kick off on Sunday, April 3, and conclude on Monday, April 4. Influencers interested in being considered can apply at www.highpointmarket.org/products-and-trends/design-influencers-tour until Friday, January 14.
Exhibitors interested in learning more about this program and its sponsorship opportunities can email marketing@highpointmarket.org. A limited number of tour sponsorships are still available.