Daily News
From Home Furnishing Business
Wayfair to Open AllModern and Joss & Main Physical Stores in 2022
December 7,
2021 by Laurie Northington in Business Strategy, Industry 
Wayfair, Inc. (NYSE:W) has announced it will open brick-and-mortar stores for its AllModern and Joss & Main brands in Massachusetts during 2022.
AllModern will open its first store at Market Street Lynnfield followed by a second location at Legacy Place in Dedham, both open-air retail destinations are owned and managed by WS Development.
Joss & Main will open in the new lifestyle space at Burlington Mall, a Simon mall in Burlington. These locations will be the first in a series of openings as Wayfair plans to launch additional stores representing all five of its brands in optimal formats, sizes and geographies over the next two years.
"At Wayfair, we are focused on creating the best possible experience for our customers. That includes meeting them wherever they are on their shopping journey and delivering the exceptional value, selection, service and inspiration they enjoy from our entire family of brands," noted Karen McKibbin, head of physical retail, Wayfair. "With our first-ever AllModern and Joss & Main retail stores, we are introducing a new kind of omnichannel shopping experience powered by the Wayfair platform, inviting our customers to engage with the brands they know and love in an innovative format that blends the best of in-store and online shopping."
AllModern and Joss & Main stores will offer distinctive retail environments that bring each brand to life. Shoppers will be able to explore independently or be guided by knowledgeable teams leveraging innovative tools and expertise and offering creative solutions for their homes. Featuring furniture as well as tabletop, bedding & bath, seasonal items and more, shoppers will be able to immediately purchase products in store and have orders placed for fast delivery to their homes.
"We are focused on building a premier portfolio of specialty concepts, helping all of our customers find the home solutions that are just right for them," continued McKibbin. "We look forward to unveiling the next evolution of our specialty retail brands through this exciting new channel."
Beginning in 2018, Wayfair has operated a variety of pop-up shops as well as a smaller format retail store at the Natick Mall in 2019. The company’s three new stores launching in 2022 will be followed by additional stores across the entire Wayfair family of brands, including larger store formats for Wayfair and Perigold.
Additional details about the AllModern and Joss & Main stores will be available closer to the openings next year.