Joybird Launches National TV Campaign

November 30, 2021  by Laurie Northington in Business Strategy, Industry   

Joybird was founded around the idea that people should never settle when it comes to their home furnishings. The brand’s bright colors, modern styles, and customizable options allow customers to embrace their personal style and bring joy into their spaces.

Seeing a growing demand for its bold, unique products, Joybird was eager to make an equally bold marketing move that shared the brand with audiences beyond digital channels alone. TV provided an opportunity to raise brand awareness while attracting new customers during a key sales season. The campaign is the first of two pilots and launched in anticipation of Black Friday. The second pilot will support peak seasonality in January and February.

"Our goal is always to inspire new and existing customers to embrace their own sense of style and never settle when it comes to their home furnishings," says Kimberly Gonzales, director of brand and CRM at Joybird. "With the launch of our first national TV campaign, we aimed to highlight Joybird’s wide range of unique and customizable product offerings, and this TV spot does just that."

"We’re thrilled to bring an innovative brand like Joybird to TV," says Nicole Nye, vice president of client growth at Marketing Architects. "We can’t wait to see how the campaign helps them promote their exceptional products and meet aggressive growth goals."

Joybird’s commercial "Joy to the Bird" highlights the brand’s fun and colorful styles that ensure consumers can truly make their space their own. The brand worked with Darkroom to create the commercial and with Marketing Architects to develop a media plan including both linear and streaming TV.