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From Home Furnishing Business
Cilek Adds Electric Car Collection to Furniture Lineup
November 15,
2021 by Laurie Northington in Business Strategy, Industry 
Cilek Kids Room, a Turkish juvenile furniture supplier, has announced the transformation of its best-selling race car bed and furniture collection into a modern electric (EV) lineup.
The collection, featuring the GT-E Electric Car Bed, an EV Charging Dresser and a matching study desk with windshield and car dashboard, takes inspiration from real-life electric vehicles and is equipped with high-end features to deliver a superior sleep experience.
“Every child mimics their mom and dad, and car choices are no different. As the EV car market continues to attract parents, kids now can be a part of this experience with our new GT-E collection,” said Talha Cilek, president of Cilek. “Our well-engineered designs help create an imaginative and fun environment for children and introduce a real-world trend into juvenile furniture. The future is electric, and so are our race car beds.”
The new electric race car bed is the focal point of the GT-E Collection. The GT-E Race Car Bed features a vibrant green color theme, representing environment friendliness, that can be found on its underbody lights, brake, and upholstery stitching details. The exhaust tips were replaced with EV battery visuals and the gas cap was replaced with an EV charger cap to follow the theme.
The EV Charging Dresser, complete with a new cable to mimic an EV charging station, replaces the previous gas pump design. The dresser features an overhead storage compartment under the EV display panel, providing the extra storage kids and parents crave. Following the charging station theme, the dresser mimics a high-end charging station screen with its front-facing decal. The last piece of the collection is a study desk which includes a matching aesthetic that completes the collection. Highlights of the study desk include cupboards, shelving, three spacious drawers, a cool EV car dashboard with digital instruments as well as a rearview mirror that functions as a reading light.
The EV series will be available starting in early 2022. Like its more grown-up examples, Cilek has started a waiting list for families looking to purchase the new series. To join the list, please visit www.cilekkidsroom.com or email at “sales@cilekkidsroom.com.”