BrandJump Taps Pieter Hutahayan as Director of Technology

November 14, 2021  by Laurie Northington in Business Strategy, Industry   

In this role, Hutahayan will lead BrandJump’s technology strategy, including system architecture, platform management and integrations. He will partner cross-functionally with BrandJump’s merchandising, sales and marketing teams to keep a forward focus on technology while solving for business needs.

The combination of people and technology is core to BrandJump’s business, which provides manufacturers with a full-scale team across merchandising, content and online retail strategy. To support its unique model, the company continues to invest in advancing its technology stack, including customizing a fully integrated Product Information Management (PIM) system, a proprietary client-only portal to track programs and initiatives and tailored MAP price-monitoring software. Technology also plays a pivotal role in enhancing internal tools to ultimately scale and improve the service to BrandJump clients.

“Pieter brings deep experience and an understanding of the ecommerce landscape and the challenges and opportunities in our industry today,” said Walter. “His role will help BrandJump maintain its forward-thinking approach and ensure we, and the brands we work with, are always ready for what’s next.” 

Hutahayan joins the team with a depth of ecommerce experience, having served in roles across product management, development and implementation, including his most recent role as director of e-commerce operations at Mad Dogg Athletics. He received his degree in Management Information Systems from the University of California, Santa Cruz.

“I’ve always said that BrandJump is a people business. We have an incredible team of ecommerce experts and specialists that are core to what we do,” said Walter. “And continuing to innovate on the technology side will allow our people to do what they do best—drive great service, well-informed strategy and profitable growth to BrandJump’s clients.”