HPMA, Esteem Media to Produce Brand Track for Design Influencers Conference

November 10, 2021  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

The Design Influencers Conference launched in 2011 and continues to be the only conference specifically focused on design influencers, interior designers, and design professionals using digital content and digital platforms to build their businesses and personal brands.

The brand track, which launched at the February 2019 conference, will provide educational programming geared towards those on the other side of the equation, the home furnishings manufacturers and brands who are looking to connect with design influencers. It will be focused on providing the tools needed to succeed with this mainstream marketing strategy that is driving sales and revenue while creating awareness and building trust for savvy home furnishings marketers.

In addition to the program keynotes, which cover topics for both brands and influencers, brand track sessions typically focus on finding and selecting the right influencers, creating effective programs, tradeshow, showroom, and other event opportunities, social media strategies, tools for influential brands, and other preferred content creation strategies that are the foundation of influencer marketing ROI. Additionally, there will be multiple networking and community-building opportunities, designed to connect home furnishings brands with design influencers.

“At the core of a truly impactful High Point Market experience is a positive connection between a brand and a buyer,” commented Tom Conley, president and CEO of the High Point Market Authority. “The more we can do to enhance this connection, the better off all parties involved will be, which is why we’ve partnered with the Design Influencers Conference on this endeavor. We’re looking to assist exhibitors in fine-tuning their influencer marketing strategies, while also touching on trade show marketing and how those two strategies can and should overlap.”

This track will be co-produced by Esteem Media, producer of the Design Influencers Conference, and the High Point Market Authority. The two also separately partner on two High Point Market programs, the Design Influencers Tour and the Insider’s Tour.

“Our work with the High Point Market Authority’s leading blogger and influencer marketing tours proved that there is a significant marketing and sales advantage to be had once brands, manufacturers, and exhibitors actually engage with the design industry’s influencer community,” commented Adam Japko, founder of the Design Influencers Conference and president of Esteem Media. “This addition to the conference was a logical next step in order to strengthen the event’s connection-making potential and further strengthen the design influencer community as a whole.”

Registration for the 2022 Design Influencers Conference is currently open for both the influencer track and the new brand track at designinfluencersconference.com/register. Inquiries related to exhibiting and sponsorship opportunities can be sent to Laurie Powell at lpowell@eventpower.com. General conference inquiries can be sent to info@design-bloggers-conference.com.