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From Home Furnishing Business

Hooker Furnishings Launches International Website

Hooker Furnishings has launched an international website to cater to its retail and interior design partners outside the United States. The new website features the company’s first international catalog that is curated with products that suit the global design trends that best resonate with its international audience.

The catalog is available in four languages and the website features a simplified B2B ordering process that allows dealers and designers to add items directly to their carts.

The interactive international catalog features products from several of Hooker Furnishings’ wide array of brands, including Hooker Furniture, MARQ, Sam Moore and Bradington-Young. The site has also taken a more prominent spot on the company’s corporate page, making it easy to find. The website is mobile enabled, making the format user-friendly on cellphones and tablets.

“Our goal was to create a truly engaging, best-in-class experience for our international customers with an exclusive catalog designed for our international customers that is both highly visual and emotive with room scene photography,” said Brad Miller, vice president of international sales at Hooker Furnishings. “We believe our online catalog is unique among others in the industry in that those browsing can interact and learn about our products through a variety of multi-media content, including an interactive digital catalog, product videos and more. Curating the product focus also makes it much easier for our international customers to shop our broad product line.”

When items are added to a retailer’s cart, orders are placed directly with Hooker Furnishings and then shipped directly to the retailer, making the shopping and shipping process seamless. Products across all categories are available, including bedroom, dining room, occasional, upholstery and more. To browse the new website, and view the international catalog, visit hookerfurniture.com/international.inc and hookerfurniture.com/internationalcatalog.inc



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