West Elm, The Strategist Launch Co-branded Digital Shop

November 3, 2021  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

With a shared commitment to providing its readers and customers value through original designs and modern offerings, The Strategist Shop at West Elm marks the first time the home retailer has partnered with a publisher, combining the power of content and commerce in a compelling one-stop-digital-shop.

The Strategist Shop at West Elm pulls together more than 40 West Elm exclusive products that have been featured by The Strategist’s editors, including a sofa that’s quickly become a favorite among Strategist readers, giftable weighted blankets, a statement coffee table, and much more.

“As we test and research and write about our favorite home goods, West Elm is just one of those brands that consistently offers our readers the design and functionality they love,” says The Strategist editor Maxine Builder. “So many Strategist favorites over the years have come from West Elm, this partnership felt like a perfect match.”

“The Strategist is the ultimate shopping resource and together with the editors we are excited to bring their unique point of view to a digital storefront on WestElm.com,” said Andres (Dru) Ortega, director of consumer marketing at West Elm. “We have made it easy for readers and customers to discover our original and modern mix of West Elm products for decorating, entertaining, gifting, and more.”

The Strategist Shop at West Elm features more than 40 West Elm products selected, vetted, and reviewed by Strategist editors. Each item is carefully selected and reviewed based on function, value, and innovation, ensuring they each offer readers and West Elm customers well-designed products at a good value. Products featured range in price from an $8 stain removal stick to a $1,799 sofa, and The Strategist earns a commission off the sale of each item purchased directly through the shop.

“Partnering with a brand like West Elm is an exciting step in how the Strategist can work directly with brands. We’re always looking for ways to help our audiences have fun shopping experiences not only on our site but also through unique partnerships like this one,” says Catherine Fish, Vox Media’s VP of eCommerce business development.