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From Home Furnishing Business

Wayfair Unveils Wayfair on Air, a Video Commerce Experience

Wayfair Inc. (NYSE: W) has announced the launch of Wayfair On Air, an immersive video commerce experience that helps consumers discover their favorite products across every room in the home. Available on the Wayfair app, Wayfair On Air brings entertainment, ideas, and inspiration to the brand’s seamless mobile shopping experience, with new episodes launching daily throughout the week.

“At Wayfair, we focus on delivering the best possible shopping experience for home through great value and service, an unmatched selection, and innovative tools to help our customers create spaces that are just right for them,” said Steve Oblak, chief commercial officer, Wayfair. “With Wayfair On Air, we’re bringing amazing video content to our seamless mobile shopping experience, making product discovery entertaining and fun. We look forward to building upon this feature as we further expand our cast of creators and deliver even richer content experiences that engage and inspire our customers.”

At launch, Wayfair On Air’s content line-up includes studio show formats as well as a glimpse into creators’ own homes. Studio content includes The Wayfair Rundown, a daily format that focuses on affordable, inspirational solutions for homes of every size and style, and Two-Spaced, designed around multi-functional living. The growing list of creators includes celebrity chef Danny Boome, family blogger Amiyrah Martin, and shopping expert Albany Irvin. Consumers can also tune in to find holiday deals as well as seasonal tips and tricks as we approach the holiday season.

Consumers can access Wayfair On Air on the Wayfair app and by tapping the “Watch” button in the bottom navigation bar. They can then view dozens of episodes and browse every product featured while they watch, and then add their favorite items to their Lists or cart – all in one seamless experience.

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