King Koil Expands Retailer Presence into Mathis Brothers Stores

November 1, 2021  by Laurie Northington in Business Strategy, Industry   

SmartLife has been steadily building it retail presence since its launch at the January 2020 Las Vegas Market. The mattresses are designed to adjust to body shape, weight, sleep position and consumer preferences using a scientific algorithm that powers smart cells to adjust the beds automatically to fit each consumer’s unique needs. The technology behind the collection is what helped gain the placements.

“We’re looking forward to improving our business with King Koil on our floors,” said Kerry Tramel, president of Mathis Brothers. “Customers are drawn to smart mattresses because they allow for greater personalization and customization. Flooring SmartLife gives us an edge in the smart bed category.”

The SmartLife Mattress is on the floor in all the retailer’s locations in and around: Indio, Irvine and Ontario, California; Oklahoma City and Tulsa, Oklahoma; Springdale, Arkansas; and Lubbock, Texas.

“We are very excited to have Mathis Brothers carry SmartLife in its stores. It is one of the most respected retailers in the country, so it is a privilege for us to be a part of its vendor family,” said David Binke, chief executive officer of King Koil. “We have now achieved footholds for the SmartLife program in a number of key regional markets, and our goal is to continue to expand with other retail partners in various areas of the country in order to further accelerate the growth of this collection.”

King Koil has supported the SmartLife line with a multi-media marketing campaign that features placements on social media and digital marketing efforts such as banner advertising and a point-of-purchase system that includes a high-definition screen mounted above the bed that displays a video to help consumers understand the technology built into the system during rest tests. Programming and monitoring of the sleep system is managed through an app with smart devices.