Daily News
From Home Furnishing Business
Classy Art Feeds Over 46,000 Children in 2021
October 27,
2021 by Laurie Northington in Business Strategy, Industry 
Through a partnership with Indianapolis-based Million Meal Movement, wall art and décor supplier Classy Art has fed over 46,000 children in the last nine months.
In February of this year, the company committed to providing one meal to a hungry American child for every single unit of art sold retroactively beginning January 1.
At the most recent Fall High Point Furniture Market, the creative team at Classy Art created a display to visually represent exactly how many meals that looks like by putting 46,000 fortune cookies in their always crowd-pleasing window display. In an attempt to make the installation interactive, they had an enter-to-win box in which market attendees dropped a business card with their best guess of how many pieces were in the display. The attendee that got the closest guess would win $500. The winner was John Schaub with E-Freight Solutions in Ontario, Canada, and a Visa gift card is in the mail headed his way.
“We’re just having fun and trying to make an impact,” said Gabriel Cohen, CEO and president of Classy Art. “I learned a while back that a business has a responsibility to more than creating jobs and profits. One of my favorite quotes is from Henry Ford, and he said, ‘A company that makes nothing but money is a poor business.’ That quote has stuck with me for over a decade, and my only regret is that we didn’t think of this partnership sooner. We are thrilled to be partnered with such fantastic organization like Million Meal Movement.”
“Classy Art has been an invaluable partner as we continue to fight childhood hunger,” said Shane Scarlett of Million Meal Movement. “Thanks to their generous support, over 46,000 meals will be provided to kids who need it most. Not only has Classy Art helped feed kids, but they're also supporting a program that empowers kids to give back. Funding from sales of Classy Art products allowed over 250 youth volunteers to package meals - an experience they'll remember forever. We couldn't have this kind of impact on kids - both those that are hungry and those that hunger to give back - without this gift from Classy Art.” He added that, “Classy Art has challenged us by requiring that all of their donations are solely focused on children. We are greatly appreciative of this, because it has forced us to find new methods of distribution and additional partners that will continue to help in our goal to end hunger. “