Daily News
From Home Furnishing Business
Brooklyn Bedding Unveils New Customizable Mattress, Brooklyn Custom
October 21,
2021 by Laurie Northington in Business Strategy, Industry 
Brooklyn Bedding, American manufacturer, retailer and pioneer of the bed-in-a-box concept, has announced the launch of Brooklyn Custom, a customizable mattress designed to meet personal sleep preferences.
The Brooklyn Custom mattress is exclusively made-to-order and available in three sizes – Queen, King or Cal King. Customization variables include firmness, comfort, and top fabric, and each comes paired with an expertly detailed guide to assist with the selection process.
- Firmness: Side, back, stomach or combination sleeper? Choose between Soft, Medium or Firm to best fit your sleep style.
- Comfort: For optimum personalized comfort, choose from a cool gel infused Luxe Memory Foam with deep compression support, an all-natural responsive and breathable Latex, or a contouring hyper-elastic TitanFlex with pressure point relief.
- Top Fabric: To top off your custom mattress, find the perfect feel between Organic Cotton, Luxury Cooling or Recovery.
The Brooklyn Custom coil layer, included with purchase, features the brand's best 8" core of up to 1,032 individually encased Ascension coils. The unique system delivers ultimate pressure point relief while decreasing motion transfer between sleep partners.
"At Brooklyn Bedding we've strategically grown our business and collection of bedding by learning every aspect of the mattress making process. Our highly curated online assortment offers advanced technology in cooling, comfort, support and more, all of which are designed to meet a specific, customized sleep need," said John Merwin, Owner and Chief Executive Officer of Brooklyn Bedding. "We're thrilled that the introduction of Brooklyn Custom allows us to share our mattress knowledge with consumers on a new level, truly allowing them to build their best sleep experience yet based on personal comfort preferences."
The Brooklyn Custom is available exclusively online, retailing between $1,749.00 (Queen) and $2,199 (Cal King). Both the standard King and California King come as a split mattress option, allowing each partner to customize to their liking. Like all Brooklyn Bedding mattresses, the Brooklyn Custom comes with a free 120-night comfort trial and a 10-year warranty. The company also offers free nationwide shipping with bed-in-a-box delivery.