Daily News
From Home Furnishing Business
Polywood Unveils Upscale Designer Series
October 20,
2021 by Laurie Northington in Business Strategy, Designer Weekly, Industry 
Syracuse, Ind.-based Polywood, manufacturer of sustainable outdoor furnishings and accessories, has expanded into new markets with the launch of its PW Designer Series.
Entrepreneur Magazine and The Spruce both ranked Polywood makers of "The Best Adirondack Chairs of 2021." PW Designer Series aims to expand the heritage brand's profile beyond its flagship product.
"Our company has thrived for three decades because we're committed to continual innovation. PW Designer Series is born out of that culture to do things that have never been done before with the objective of creating beautiful collections made from genuine Polywood that are true works of art. With its premium materials, unparalleled craftsmanship, and exclusive lumber and cushion colors, PW Designer Series is the next step in our evolution," said Doug Rassi, founder and CEO.
The series will consist of multiple collections, launching with the Latitude collection in October 2021. Each will feature an array of refined outdoor dining, chaise, and deep seating lounge sets which include customizable sectionals.
Award-winning interior design influencer Shayla Copas elaborates on why customers will appreciate Polywood's new collections: "I love that I can fill a space with PW Designer Series' sophisticated pieces with confidence, knowing that I have the flexibility to layer them with designs that express my personality. The clean lines and crisp angles make the Latitude collection an instant classic that is as chic as it is comfortable with the exceptional craftsmanship I've come to depend on from Polywood."
From pieces like the Latitude End Table which starts at $495 up to the bold Latitude 8-Piece Lounge Sofa Set priced at $12,849 – the modular nature of these collections offers flexibility for discerning designers and customers. As an added feature, Polywood is partnering with white-glove delivery providers who will assemble the customer's furniture, place it in their preferred space, and remove all packaging on location.
The Latitude collection debuted to an exclusive group of retailers, architects, and influential interior designers at last month's Casual Market Chicago. Polywood is now accepting orders for January shipments of the Latitude collection followed by the ultra-modern Elevate collection in April and the elegant Estate collection launching in May.