Daily News
From Home Furnishing Business
Shifman Mattresses Unveils New High Point Showroom
October 12,
2021 by Laurie Northington in Business Strategy, Industry 
Shifman Mattresses will unveil its brand-new showroom at the upcoming High Point Market, designed and located to attract buyers for design-driven product and strong brand value.
Shifman now occupies the top two floors of 108 E. Martin Luther King, Jr. Drive. The luxury bedding brand partnered with local interior design firm Barbour Spangle Design to create a showroom with a rustic modern aesthetic for a casual and familiar feel that company officials described as the ideal setting to rest test Shifman mattresses.
The showroom debut will be capped with the Design Influencers Tours, October 17-18, with Shifman as a first-time sponsor of the two-day event. The company will introduce the new Inspired Collection offered exclusively to select designer showrooms, in addition to highlighting its new luxury pillow program and upgraded Masters Collection.
“It’s been a labor of love for our team to select the right location and create a beautiful showroom that reflects the Shifman brand. It is where our customers can experience The Shifman Difference, which includes exceptional product, the best people and long-lasting relationships,” said Bill Hammer, president.