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From Home Furnishing Business

Shifman Relaunches Updated Masters Collection at High Point Market

Luxury mattress maker Shifman Mattresses has announced the relaunch of its top-selling Masters Collection at High Point Market, October 16-20, with a strong merchandising story including differentiated comfort and price points.

The enhanced Masters program is another example of the company’s focus this year on improved merchandising, elevating the brand, and supporting retail partners with impactful marketing. It will be featured in the brand-new Shifman showroom at 108 E. Martin Luther King, Jr. Drive, Floors 2-3.

Shifman national sales director Lisa Frey said, “The Masters Collection has been streamlined to benefit retail partners and the consumer. For retailers, the line offers seven mattress models all featured on a common eight-way, hand-tied boxspring. This allows them to build a stronger pricing strategy as well as making stock management and ordering easier. For the consumer, it simplifies the comfort selection and helps advance the sale.”

With an upgrade in aesthetics, the Masters Collection styling features two distinct Belgium Damask covers, waterfall borders and matching tape edge for a sleeker, contemporary look. The color palette reflects a softer, sophisticated mix of ecru and beige with pops of gold. It also features all-natural Merino wool for the first time. The Masters Collection ranges from $6,099-$10,999 for a Queen set.

“Since its inception in 1997, the Shifman Masters Collection has become an invaluable assortment to the brand and to our retail partners. Our long-standing philosophy of true manufacturing excellence and the use of the finest natural materials available makes this new rendition the most exquisite and beautifully elegant line that I have ever seen,” said Bill Hammer, president.

For the first time at High Point Market, the new Shifman luxury pillow line will be unveiled complete with a Shifman branded display fixture, sample pillows, plus initial stock. Product for restock orders is immediately available for quick shipping. The pillows are assembled and packaged in the USA.

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