Nourison Launches New Machine Washable Area Rug Collections

October 4, 2021  by Laurie Northington in Business Strategy, Industry   

The 57 Grand by Nicole Curtis Series 1 collection features washable, vintage-inspired flatweave area rugs with a modern sense of color and style. The classic Persian designs with distressed effects and rustic vibe are made from a soft blend of lightweight cotton and chenille.

57 Grand by Nicole Curtis also introduces Lake and Avenue accent rug collections. Lake introduces jacquard-woven fibers, creating a unique, irregular stripe pattern that adds casual charm. Avenue is woven with recycled sari silk yarns for a pop of color and global appeal.

The new Waverly Washables area rug collection brings timeless style and modern sensibility with classic floral designs and elegant damask patterns in a soft blend of chenille and cotton yarns with a lightweight, flatwoven construction. Waverly is also launching a line of washable pillows as part of the Sun N’ Shade outdoor program. These reversible, outdoor pillows in iconic Waverly designs will coordinate with the area rugs. New Sun N’ Shade area rug designs feature multicolor patterns with undersea motifs and leafy fronds.

“It was a natural progression to add to our Sun N’ Shade program with coordinating pillows for 2022 launch. Waverly is a household brand name and we are giving the consumer an opportunity to layer florals, with geometrics, and novelty designs which is true to the DNA of the brand,” said Julie Rosenblum, vice president of licensing at Nourison.

Calvin Klein introduces Enchanting area rugs and have expanded the Safi and Seaside accent rug collections with new designs. The Enchanting area rug collection features an abstract design flowing in energetic currents of blue-grey and ivory, enhanced by a textured high-low cut pile in a modern fiber blend. Safi features fresh, clean designs with tonal contrasts and neutral hues. These accent rugs have subtle, textural depth with jacquard weaving in a cotton-poly-rayon fiber blend. Seaside handwoven accent rugs introduces chic simplicity in serene neutral tones.

Among Nourison’s new accent rug collections Awesome, Misty, Kirby and Brixton. Awesome is bright and cheerful with eclectic charm, including pops of bold color, geometric patterns and multicolor tassels. These accent rugs have a cut pile with high-low texture made of 100% polyester. Misty features a variety of colors and styles from classic damasks to contemporary abstracts made with 100% micro-fiber polyester for an incredibly soft texture. The Kirby accent rug collection is flatwoven from cotton and brings earthly allure with a simple stripe and space-dyed tonal variations. The globally influenced Brixton collection features classic tribal motifs that are jacquard-woven with soft chenille yarns, with a non-skid back.

The focus on simple pleasures of home and garden during the pandemic provided ‘Into the Garden’ inspiration for new designs for the existing Enhance and Meadow collections featuring fruits, flowers, vegetables and butterflies playfully interpreted for today’s interiors.

Mina Victory Home Accents introduces new round and lumbar polyester shag throw pillows in a variety of colors including lime, hot pink, blue ink and more.