Bradington-Young Unveils New Additions to Plaza Midwood Collection

September 30, 2021  by Laurie Northington in Business Strategy, Industry   

“Plaza Midwood was launched to help our retail partners target HENRY consumers with a variety of items that were designed for loft-spaces and homes with open-concept floor plans, key design styles for generation-X and millennial consumers,” said Cheryl Sigmon, vice president of merchandising for Bradington-Young. “The additions underscore our mission to provide retailers the opportunity to sell a collection that offers a variety of furniture from one retail floor slot, thus increasing their return on investment from a smaller footprint in the store.”

The new Plaza Midwood items include four-inch deeper-seat versions of all of the collection’s seating styles, a corner and a sectional ottoman as well as a wall hugger/swivel glider recliner. This brings the collection’s total seating options to 26, all available in a choice of five arm styles.

“Anything that moves in the upholstery category is retailing extremely well, and these swivel glider recliners help bridge the gap for consumers who may not be in the market for a full motion-upholstery furniture group, but who want motion pieces that coordinate with their stationary furnishings,” Sigmon said. “These swivel glider recliners work well alongside a stationary sofa or sectional to add motion functionality to a living room.”

In addition to the new styles being added to Plaza Midwood, the company is also expanding its cover choices with 27 new performance fabrics and 17 new leathers, adding to the customization options of the product line. All Bradington-Young products are available in an extensive array of covers including performance fabrics and leathers.